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“The new landscape of work may feel like the Wild West – so we’re fortunate to have Marion McGovern as our guide.”

Dan Pink
Author of Drive and When

“Thriving in the Gig Economy is a must read for anyone entering or reentering the workforce in a non-traditional way…”

Tony Earley Jr.
Chairman, PG&E

“As a founder of one of the pioneering firms in the space, she knows well the possibilities and hidden challenges of work untethered to the old fashioned “job” …”

Barry Asin
President Staffing Industry Analysts

“This book is like getting an MBA with a specialization in the Gig Economy…”

Atul Vashistha
Chairman NEO Group & Supply Wisdom

“Marion McGovern has given us a wise and priceless GPS for the gig economy…”

Louis Patler
President BIT Group

“If you are a 1099 worker trying to navigate the myriad of opportunities and pitfalls, you’ll save yourself a lot of money by reading this book…”

Chad Nitschke
CEO Bunker Insurance

“Whether you are an experienced professional looking for new opportunities or a college graduate struggling to find the right job…you need to read this book!”

Cynthia Cleveland, CEO Broadthink

“Thriving in the Gg Economy is a must read for any C Suite executive looking at the pros and cons of hiring versus contracting out for talent…”

Michael Cappelluti
President Highlands Consulting Group

Learn How To Thrive In The Gig Economy

The Transforming
Gig Economy

In the last five years, the world of work has changed dramatically. Thanks to technology companies like Uber, TaskRabbit, and Instacart, the new "gig economy" seems to constantly be in the news. But most of the media focus is on the low end of the skill spectrum; little attention is being paid to the best-in-class professionals who have chosen an independent path. New digital talent platforms are developing at a rapid clip with a wide variety of business models, many catering to very precise, high-value skill sets.

The growth in this marketplace is exponential, and Thriving in the Gig Economy is one way for you to take advantage of all its potential.

What Will I Learn?

Thriving in the Gig Economy is an actionable guidebook outlining ways to maneuver in this new world to create a path that optimizes success. You will learn:

  • What the Gig Economy is…and what it isn’t
  • How to market myself in the new world of work
  • The art of pricing my services
  • The best ways to navigate the intermediaries and the digital talent platforms
  • Legal Issues I need to know
  • Tips for making my business easy to run
  • A glimpse even further into the future of work

Get Your Copy At:

About Marion McGovern

So when it comes right down to it, Marion McGovern is a proud member of the Gig Economy. The short story is I have had a tremendous career in the human capital space, where I was able to grow a company, rebuild it after the tech wreck, sell it and return in an interim role. When I left the operating role, I taught business school, facilitated peer education with the CEO Alliance and developed residential real estate. I have had the tremendous opportunity to sit on several boards, both corporate and philanthropic. I often say that my career right now is like dim sum – there are a lot of plates on the table, and those plates are my gigs. So it is understandable that I am now writing my second book, Thriving in the Gig Economy.

I am proud to be the founder of M Squared Consulting, an innovative human capital company I founded with a partner, Paula Reynolds, in 1988. Ironic that we created a gig economy company, before the term had ever been coined. We created a network of independent consultants and matched them to project and interim assignments. We did this, I might add, before the internet – and I know I am dating myself.

The idea came to me while I was at Booz Allen and Hamilton, a prominent consulting firm. It occurred to me that a team of smart MBAs who might not know a lot about a client’s business may not be the only way to achieve results; a senior individual who had actual experience in the industry or situation could offer an interesting option for companies in need of real time assistance. M Squared was ahead of its time, and when Tom Peters included us in his book, ,Liberation Management, I remembered he said to us, “It’s just as bad to be 5 years too early as 5 years too late.” We may have been early, but  we were lucky to be based in San Francisco, since businesses here were a bit more open to a totally new work model.

The company thrived. We were on the Inc. 500 list of the fastest growing companies in America three times.  We expanded to Los Angeles, sent consultants abroad on projects, and started a second company, Collabrus Inc., to employ consultants while they were on projects and thereby mitigate the employment risk of independent contractors.  In 1999, we sold the firm to a South African public company, The Kelly Group, not to be confused with Kelly Services, but that’s another story.

In 2000, I wrote, “A New Brand of Expertise: How Independent Consultant and Free Agents are Changing the World of Work”. With the help of our South African parent, we opened a Boston office and then had to retrench after the tech wreck of 2001.  I brought the business back to profitability before retiring in 2005.  I remained Chair of the Board for two years, and then a regular board member after that. In 2009, I stepped in as the interim CEO, when the then incumbent CEO departed somewhat unexpectedly. My 2 month gig as a part-time interim CEO turned into a year. In 2010, I retired again, but remained a board member until 2013, when the South Africans sold the business to Solomon Edwards.

Editorial Acclaim

"I've known Marion professionally for over 25 years and watched her gain the respect of her peers entrepreneuring and innovating in the Human Capital world through many changes in the economy from the dotcom boom to bust and back to boom. Her insights on what we are now calling the Gig Economy are invaluable whether you are in the midst of running a business, getting back in the managerial game, or just trying to keep up with all the changes happening in the employment world. Thriving in the Gig Economy will provide invaluable insights and resonate with entrepreneurs, managers and senior executives."

--Karen Behnke, Founder, Juice Beauty

"This is your go-to source for a font of information about the gig economy--how to build your brand, set your price, find work that matches your skills, manage employment risks, and master the ecosystem that supports this fast-growing sector."

--Wayne F. Cascio, PhD, Distinguished Professor, University of Colorado, and Robert H. Reynolds Chair in Global Leadership, Editor, Journal of International Business Studies, The Business School, University of Colorado Denver

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